Fund it build it book it.

Agents read what arrives, check it against the books, and hand you the entry to approve.

Get in touch
what it ison one set of numbers

Fund it, build it, book it — on one set of numbers.

Investment management, construction and accounting in one place, not three. One set of numbers, whoever is asking — the sponsor, the team on site, or the people who funded it.

$100M+in projects run on cellect

whoever is asking

Whoever is asking.

for the sponsor
Scenario models, debt schedules and waterfalls on one set of numbers.
for the team building it
Budgets, draws and change orders, current while you can still act on them.
for the people keeping the books
Invoices read, transactions matched, entries proposed for approval.
for the people who funded it
Investor statements and data rooms built from live project data.
one place, not three

Investment management, construction and the books, on one set of numbers.

Whichever one you start in, the others are already reading the same records.

the samerecordsinvestor and lender roomsthe people who funded itthe project teamcontractors and consultantsVendor Portalvendors and subcontractors
The same records
  • Investor and lender rooms
  • The project team
  • Vendor portal
three doors, one set of records
the funder's door

Fi Invest

principals and investor relations

Deals, capital and what the funders see.

Investor and lender rooms for the people who funded it

Investors get positions, statements, transactions and onboarding, signed and funded without an email chain. Lenders get the draw package with its backup, in a room you control.

the project's door

Fi Build

project managers and owner’s representatives

Cost, change and the team on site.

The project team for general contractors, subcontractors and consultants

RFIs answered in a thread rather than a mail chain, change orders sent for signature, and every response landing back against the budget line it affects.

the vendor's door

Fi Book

controllers and bookkeepers

Payables, reconciliation and the statements behind both.

Vendor Portal for vendors and subcontractors

Their own statement and payment status, so the question about an unpaid invoice is answered without reaching you.

what it doesthe seven

Seven capabilities, and the one record they all read.

DealsCapitalConstructionAccountingReportingDiligenceAutomationone record
One record
  • Deals
  • Capital
  • Construction
  • Accounting
  • Reporting
  • Diligence
  • Automation
seven capabilities, one record
deals · capital

Deals

Sourcing, zoning and underwriting in one place, so a deal arrives at committee with its numbers already attached.

Site & Zoning ResearchUnderwriting ModelsInvestment Committee MemosApproval WorkflowsMunicipal & Market Data

Capital

Positions, calls, distributions and debt tracked as money actually moves, not reconstructed at quarter end.

LP PositionsCapital Calls & DistributionsDebt SchedulesRefinancing AnalysisEquity Waterfalls

construction · accounting

Construction

Budgets by cost code, draws, change orders and schedules that update as the documents land.

Budgets & Cost CodesDraw PackagesRFI LogsSchedule MilestonesChange Orders

Accounting

Invoices read, transactions classified and entries proposed — then posted to QuickBooks once you approve.

Invoice IntakeBank ReconciliationVendor RegistryFee BillingQuickBooks Posting

reporting · diligence

Reporting

Statements, board packs and performance drawn straight from the project itself.

Investor StatementsBoard PacksPortfolio PerformanceAudit TrailsReport Packages

Diligence

Documents classified on arrival and shared through rooms you control, rather than an email chain.

Data RoomsDocument ClassificationDiligence ChecklistsSignature PackagesAccess Controls

automation

Automation

The agent reads the live books and answers in plain English — the layer that runs under the other six.

Invoice ExtractionTransaction ClassificationBank ReconciliationsSlack & Email Intake

how it worksfive stages

What happens between a document arriving and the books being right.

Five stages, in one direction.

intakereadingrecordproposalbooksfrom outsideto the books
Document → books
  • Intake
  • Reading
  • Record
  • Proposal
  • Books
intake to books
intake

Work arrives from the places it already lands.

Email, SharePoint, Google Drive, Slack, bank feeds and vendor uploads arrive in one record.

email · every 2 minSharePointGoogle DriveSlackbank feedvendor portalone record,read and checked
One record, read and checked
  • Email
  • SharePoint
  • Google Drive
  • Slack
  • Bank feed
  • Vendor portal
six inboxes, not one drop zone
reading

Every document is read and checked against the books.

Documents are classified, matched to vendors and coded. Bank transactions are checked against ledger lines, invoices, commitments and cash events.

classificationfield extractionline extractionorientationvendor resolutioncost codingtwenty-two workersfive of them are the OCR backends
Read and check
  • Classification
  • Field extraction
  • Line extraction
  • Orientation
  • Vendor resolution
  • Cost coding
twenty-two workers, six groups
record

What leaves the building is assembled from the same records.

Rooms, packages and drafts are built from the project itself, not collected by hand the week they are due.

therecorda data roomper-recipient accessa signature packagesent and verifiedan investor reportbuilt from the project
From the record
  • Data room · per-recipient access
  • Signature package · sent and verified
  • Investor report · built from the project
three things that leave
proposal

The entry is written before anyone opens it.

How sure the agent is decides who gets asked to look at it. A confident match goes to the accountant; an unclear one goes back to the person who knows what the money was for.

a proposed entrythe accountanta confident matchback to the deal teaman unclear one
A proposed entry
  • Confident match → accountant
  • Unclear match → deal team
one entry, two desks
books

Numbers move together, and nothing is lost when they change.

Twenty-two kinds of record are versioned — budgets, deal models, valuations, positions, vendors, entity facts, draws and loan terms. Change an assumption and every report moves; the old one is still there.

v4currentv3supersededv2supersededv1as underwritteneveryreportevery report reads the current one
Every report reads the current record
  • v4 · current
  • v3 · superseded
  • v2 · superseded
  • v1 · as underwritten
nothing is overwritten
the draw packageissue a draw

Issue a draw — the package, the G702 and the backup, assembled from the budget rather than by hand.

application for paymentG702application no. 07 · to 31 julyfor the lender1original contract sum4,180,000.002net change by change orders146,200.003contract sum to date4,326,200.004total completed and stored to date2,916,890.005retainage at 5%145,844.506total earned less retainage2,771,045.507less previous certificates2,301,400.008current payment due469,645.509balance to finish, plus retainage1,555,154.50
Application for payment · G702
original contract sum
4,180,000.00
net change by change orders
146,200.00
contract sum to date
4,326,200.00
total completed and stored to date
2,916,890.00
retainage at 5%
145,844.50
total earned less retainage
2,771,045.50
less previous certificates
2,301,400.00
current payment due
469,645.50
balance to finish, plus retainage
1,555,154.50
illustrative application for payment
the backup

The lender’s question runs the same path backwards — line eight, then the three sheets that support it, each one footing to the line above.

for the lender8current payment due469,645.50cost reportcommitted · incurredschedule of values% complete by tradelien waiverssigned by the tradeevery column foots to the line it supports
Current payment due · $469,645.50
  • Cost report · committed and incurred
  • Schedule of values · progress by trade
  • Lien waivers · signed by the trade
the query runs backwards
what it will not dothe guarantee

Nothing posts on its own — every entry comes back for you to approve.

Answers are computed against the books as they stand, not a copy.

the tie-out

Approvers are set for the company and for each project. Nothing automated runs until it is switched on.

The tie-out between QuickBooks, AppFolio and Cellect is a stored reference, not a hope.

QuickBooks OnlineAppFolioCellecta storedreference
A stored reference
  • QuickBooks Online
  • AppFolio
  • Cellect
stored, not assumed
on the groundthe case

Four units, one set of books, start to sold.

The Lugano — 477 Monmouth Street, Jersey City

  • 4residential units
  • 6,554total sq ft
  • 3 of 4units with outdoor space
  • 4projects live on cellect
invest
Underwritten once, reported on ever after.
build
Cost known while it could still be changed.
book
Every entity's books, kept correct from one place.
connected systems
QuickBooks Online
System of record — every entity, kept correct automatically
AppFolio
Investor positions, contributions, and distributions
Microsoft 365
Invoice intake straight from email and SharePoint
Slack
Reconciliation and RFI questions land where your team works
Prototype versions