for the builders ahead of the curve

FUND IT,BUILD IT,BOOK IT.

Agents read what arrives, check it against the books, and hand you the entry to approve.

Get in touch
what it ison one set of numbers

Fund it, build it, book it — on one set of numbers.

Investment management, construction and accounting in one place, not three. One set of numbers, whoever is asking — the sponsor, the team on site, or the people who funded it.

$100M+in projects run on cellect

one set ofnumbersfor the sponsorfor the team building itfor the people keeping the booksfor the people who funded it
fig. 01one record, and the four people who read it
whoever is asking

Whoever is asking.

for the sponsor
Scenario models, debt schedules and waterfalls on one set of numbers.
for the team building it
Budgets, draws and change orders, current while you can still act on them.
for the people keeping the books
Invoices read, transactions matched, entries proposed for approval.
for the people who funded it
Investor statements and data rooms built from live project data.
the funder's door

Investment management, construction and the books, on one set of numbers.

Fi Invest

principals and investor relations

Deals, capital and what the funders see.

Investor and lender rooms for the people who funded itInvestors get positions, statements, transactions and onboarding, signed and funded without an email chain. Lenders get the draw package with its backup, in a room you control.

the project's door

Fi Build

project managers and owner's representatives

Cost, change and the team on site.

The project team for general contractors, subcontractors and consultantsRFIs answered in a thread rather than a mail chain, change orders sent for signature, and every response landing back against the budget line it affects.

the samerecordsinvestor and lender roomsthe people who funded itthe project teamcontractors and consultantsVendor Portalvendors and subcontractors
fig. 02three doors, all opening on the same records
the vendor's door

Fi Book

controllers and bookkeepers

Payables, reconciliation and the statements behind both.

Vendor Portal for vendors and subcontractorsTheir own statement and payment status, so the question about an unpaid invoice is answered without reaching you.

Whichever one you start in, the others are already reading the same records.

what it doesthe seven

Seven capabilities, and the one record they all read.

The sheet numbers are the drawing set’s, not this page’s.

a-01a-02a-03a-04a-05a-06q-01one record
fig. 03the drawing set, and the sheet each one sits on

Deals

a-01

Sourcing, zoning and underwriting in one place, so a deal arrives at committee with its numbers already attached.

Site & Zoning ResearchUnderwriting ModelsInvestment Committee MemosApproval WorkflowsMunicipal & Market Data

capital · construction

Capital

a-02

Positions, calls, distributions and debt tracked as money actually moves, not reconstructed at quarter end.

LP PositionsCapital Calls & DistributionsDebt SchedulesRefinancing AnalysisEquity Waterfalls

Construction

a-03

Budgets by cost code, draws, change orders and schedules that update as the documents land.

Budgets & Cost CodesDraw PackagesRFI LogsSchedule MilestonesChange Orders

accounting · reporting

Accounting

a-04

Invoices read, transactions classified and entries proposed — then posted to QuickBooks once you approve.

Invoice IntakeBank ReconciliationVendor RegistryFee BillingQuickBooks Posting

Reporting

a-05

Statements, board packs and performance drawn straight from the project itself.

Investor StatementsBoard PacksPortfolio PerformanceAudit TrailsReport Packages

diligence · automation

Diligence

a-06

Documents classified on arrival and shared through rooms you control, rather than an email chain.

Data RoomsDocument ClassificationDiligence ChecklistsSignature PackagesAccess Controls

Automation

q-01

The agent reads the live books and answers in plain English — the layer that runs under the other six.

Invoice ExtractionTransaction ClassificationBank ReconciliationsSlack & Email Intake

email · every 2 minSharePointGoogle DriveSlackbank feedvendor portalone record,read and checked
fig. 04six inboxes watched, not one drop zone
how it worksintake

What happens between a document arriving and the books being right.

Five stages, in one direction.

intakereadingrecordproposalbooksfrom outsideto the books
fig. 05intake to books

Work arrives from the places it already lands.

Email is polled every two minutes. SharePoint channels, the Drive mirror, Slack threads, the bank feed and vendors uploading to their own portal all arrive the same way. Six inboxes watched, not one drop zone.

reading

Every document is read and checked against the books.

Classification, field and line extraction, five OCR backends, orientation, vendor resolution and cost coding — twenty-two workers in six groups. Bank transactions are matched against ledger lines, invoices, commitments and cash events.

classificationfield extractionline extractionorientationvendor resolutioncost codingtwenty-two workersfive of them are the OCR backends
fig. 06twenty-two workers, in six groups
record

What leaves the building is assembled from the same records.

Rooms, packages and drafts are built from the project itself, not collected by hand the week they are due.

therecorda data roomper-recipient accessa signature packagesent and verifiedan investor reportbuilt from the project
fig. 07three things that leave, all built from the record
proposal

The entry is written before anyone opens it.

How sure the agent is decides who gets asked to look at it. A confident match goes to the accountant; an unclear one goes back to the person who knows what the money was for.

a proposed entrythe accountanta confident matchback to the deal teaman unclear one
fig. 08one entry, and the two desks it can go to
books

Numbers move together, and nothing is lost when they change.

Twenty-two kinds of record are versioned — budgets, deal models, valuations, positions, vendors, entity facts, draws and loan terms. Change an assumption and every report moves; the old one is still there.

v4currentv3supersededv2supersededv1as underwritteneveryreportnothing is overwritten
fig. 09a change keeps what it replaced
the draw packageissue a draw

Issue a draw — the package, the G702 and the backup, assembled from the budget rather than by hand.

application for paymentG702application no. 07 · to 31 julyfor the lender1original contract sum4,180,000.002net change by change orders146,200.003contract sum to date4,326,200.004total completed and stored to date2,916,890.005retainage at 5%145,844.506total earned less retainage2,771,045.507less previous certificates2,301,400.008current payment due469,645.509balance to finish, plus retainage1,555,154.50
fig. 10nine numbered lines, and the one that is paid
for the lender8current payment due469,645.50cost reportcommitted · incurredschedule of values% complete by tradelien waiverssigned by the tradeevery column foots to the line it supports
fig. 11the query runs backwards, to three sheets
what it will not dothe guarantee

Nothing posts on its own — every entry comes back for you to approve.

Answers are computed against the books as they stand, not a copy. Approvers are set for the company and for each project. Nothing automated runs until it is switched on.

The tie-out between QuickBooks, AppFolio and Cellect is a stored reference, not a hope.

QuickBooks OnlineAppFolioCellecta storedreference
fig. 12stored, not assumed
on the groundthe case

Four units, one set of books, start to sold.

The Lugano — 477 Monmouth Street, Jersey City

invest
Underwritten once, reported on ever after.
build
Cost known while it could still be changed.
book
Every entity's books, kept correct from one place.
  • 4residential units
  • 6,554total sq ft
  • 3 of 4units with outdoor space
  • 4projects live on cellect
a sentence from Shape
connected systems

Connected systems.

QuickBooks Online
System of record — every entity, kept correct automatically
AppFolio
Investor positions, contributions, and distributions
Microsoft 365
Invoice intake straight from email and SharePoint
Slack
Reconciliation and RFI questions land where your team works